Privacy Policy
Your privacy matters
This Privacy Policy explains what personal information HisCharm collects, how we use and share it, and the choices available to you when you shop with us or use our website.
Last updated: August 16, 2026
Privacy at a glance
Order, account, contact and website-use information.
To fulfill orders, support customers and improve our store.
Trusted providers that help run payments, delivery and the website.
Access, correct, delete or opt out where applicable.
This Policy applies to personal information collected through hischarm.com, our customer service communications, account and checkout services, newsletters, and other interactions that link to this Policy. “Personal information” means information that identifies, relates to, or can reasonably be linked with an individual or household.
This Policy should be read together with our Terms & Conditions. If a third-party service has its own privacy notice, that notice governs its handling of your information.
1. Information We Collect
We collect information in three main ways: information you provide, information collected automatically, and information received from service providers.
Information you provide
- Contact and account details: name, email address, phone number, password and saved addresses.
- Order and transaction details: products purchased, size or fit selections, billing and shipping addresses, order history, returns and refunds. Payment card details are handled by payment processors; we do not intentionally store full card numbers.
- Communications: messages, photos or other information you send to customer care, product reviews, survey responses and callback requests.
- Marketing preferences: newsletter sign-up information and your communication choices.
Information collected automatically
When you use the site, we and our providers may collect IP address, browser and device information, approximate location derived from IP address, pages viewed, referring URLs, cart activity, interactions with emails or advertisements, and cookie or similar technology identifiers.
Information from other sources
We may receive delivery updates, payment or fraud-prevention signals, analytics information and advertising attribution data from companies that help us operate the store.
2. How We Use Information
We may use personal information to:- create and manage your account;
- process payment, fulfill and deliver orders, and manage returns or refunds;
- provide customer service and respond to fit, product or order questions;
- send transactional messages such as confirmations and shipping updates;
- send marketing communications when permitted, with an unsubscribe option;
- personalize products, content and advertising;
- analyze site performance and improve our products, services and customer experience;
- offer eligible customers the choice to participate in Google Customer Reviews and facilitate post-purchase feedback;
- detect fraud, secure accounts, prevent abuse and troubleshoot technical issues;
- comply with law, enforce our terms and protect our customers, business and others.
3. Cookies & Advertising
We use cookies, pixels, tags and similar technologies to keep the site working, remember preferences and cart contents, understand website performance, prevent fraud, and measure or personalize marketing.
- Essential technologies support checkout, security, account login and core site functions.
- Analytics technologies help us understand visits, navigation and site performance.
- Advertising technologies help measure campaigns and may be used to show more relevant advertising on other services.
You can manage cookies through your browser and, where available, the consent controls shown on our site. Blocking some cookies may affect checkout, saved preferences or other features. Browser “Do Not Track” settings are not consistently recognized across the industry. Where required, we will honor legally recognized opt-out preference signals.
We do not sell personal information for money. However, some use of advertising technologies may be treated as a “sale,” “sharing,” or targeted advertising under certain privacy laws.
4. How We Share Information
We disclose personal information only as reasonably needed for the purposes described in this Policy, including to:- Service providers: website hosting, payment processing, fraud prevention, order fulfillment, shipping, email delivery, customer support, analytics, advertising and security providers.
- Google Customer Reviews: After an eligible purchase, we share the order ID, order-confirmation email address, delivery country, estimated delivery date and, when available, product identifiers (such as GTINs) with Google so we can display the survey opt-in and Google can invite customers who choose to participate to review their shopping experience after the estimated delivery date. Google processes this information under its own Privacy Policy.
- Professional advisers and authorities: where necessary to comply with law, legal process, tax or accounting requirements, or to protect rights and safety.
- Business transaction participants: in connection with a financing, merger, acquisition, restructuring or sale of assets, subject to appropriate safeguards.
- Other parties at your direction: when you request or consent to the disclosure.
5. Data Retention & Security
Retention
We retain personal information for as long as reasonably necessary to provide services, maintain business and transaction records, resolve disputes, prevent fraud, enforce agreements and meet legal, tax or accounting obligations. Retention periods vary depending on the type of information and why it was collected.
Security
We use reasonable administrative, technical and organizational safeguards designed to protect personal information. No website, storage system or internet transmission is completely secure, so we cannot guarantee absolute security. Keep your account password confidential and contact us if you suspect unauthorized account activity.
International transfers
HisCharm serves customers internationally. Your information may be processed in China, the United States or other countries where we or our service providers operate. Those countries may have different data-protection laws. Where required, appropriate safeguards will be used for cross-border transfers.
6. Your Privacy Rights
Depending on where you live, you may have rights to request access to, correction of, deletion of, or a portable copy of your personal information; to restrict or object to certain processing; to withdraw consent; or to opt out of targeted advertising, sale or sharing as those terms are defined by applicable law.
You may update certain account details through My Account. You can unsubscribe from marketing emails using the link in the message. To submit another privacy request, email service@hischarm.com with the subject “Privacy Request.”
We may need to verify your identity before completing a request. Some requests may be limited by law—for example, where information must be retained to complete a transaction, comply with recordkeeping duties, prevent fraud or establish legal claims. We will not unlawfully discriminate against you for exercising applicable privacy rights.
Children
Our store is intended for a general audience and is not directed to children. We do not knowingly collect personal information from children under 13, or a higher minimum age where required by local law. If you believe a child has provided information to us, please contact us so we can review and delete it where appropriate.
Third-party links
Our website may link to third-party sites or services. We are not responsible for their privacy practices, and we encourage you to review their notices before providing information.
Changes to this Policy
We may update this Policy to reflect changes in our services, technology or legal requirements. The “Last updated” date will show when revisions were made. We may provide additional notice if a change is material and applicable law requires it.
Contact Us
Questions or privacy requests can be sent to service@hischarm.com.
HisCharm
Room 19B1-A1183, No. 81 Nonglinxia Road
Yuexiu District, Guangzhou, Guangdong 510000, China
This page provides general information about HisCharm’s privacy practices and is not legal advice. Privacy rights and requirements vary by jurisdiction.